Training Archive
24 Oct 2013
The art of the link: Do’s and don’ts for embedding links in stories
It dismays me that people still have to write posts defending content curation online, as Sarah Arrow did recently on SteamFeed. But it dismays me even more that most news sites fail in their use of even individual links embedded in stories, the elemental building block of what makes the web a web and not
12 Sep 2013
If at first they do not learn, train, train again
Here are some words of encouragement for anyone asked to train people in a newsroom: You will fail. Within weeks after your training is complete, you will realize that some people are doing poorly at whatever you taught them. Some are doing the opposite of what you said. And some aren’t doing it at all.
11 Sep 2013
Don’t teach the tool; teach the task
The worst training sessions I’ve had to endure mostly consisted of the so-called trainer plodding through something — let’s say, a website stats tool — in a presentation that was more like an inventory than a lesson. Every button and every option was listed and explained. Two hours later, we students would emerge not much
10 Sep 2013
When training your newsroom, fear the experts
Is your newsroom offering training in digital reporting? Are you considering doing so, and looking for trainers? Here’s my advice: Beware of experts. What I’m talking about are one-topic specialists: the SEO genius, the group that’s produced sterling video documentaries, the social media consultant with 20,000 followers. They may know everything there is to know
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